• ABOUT JOY

    I am Joy Adamson, a driving force in product management and digital transformation. My expertise lies in strategic advisory, coaching, and offering fractional product leadership, especially for ecommerce and FinTech sectors. I have a proven track record of transforming and inspiring teams, pushing them beyond the typical Agile practices to become cross-functional powerhouses that excel through continuous experimentation.

    I don't just implement strategies; I cultivate mindsets. My unique approach centers on coaching product teams to discover the right frameworks for their specific contexts. By sharing knowledge, providing hands-on training, and offering both individual and team coaching, I empower organizations to excel in product management at scale.

     

    What Sets Me Apart

    • Strategic advisory that goes beyond typical Agile practices
    • Fractional product leadership that delivers tangible results
    • A proven track record with diverse clients, from startups to giants like PVH and Nike
    • The ability to transform stuck product teams into cross-functional powerhouses

     

    Book an exploratory call with me. Together, we'll explore how my expertise in strategic advisory, coaching, and fractional product leadership can drive your organization's success in the digital realm.

     

    Discover the difference that customized, people-centric product management can make for your business.

  • Success Stories

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    "Despite multiple challenges, Joy ensured the project's success through her diligent oversight and transparent communication with senior leadership. Her ability to remove obstacles and maintain clear communication channels was pivotal to the success of several initiatives.

    I admired the way prioritized integrity in her leadership behaviours. During her time at PVH, she dedicated herself to cultivating trust-based relationships with her team."

    — Mali James, Sr Director CX Digital Sales, PVH

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    "Joy is currently an exceptional mentor during my product development work at WaveMakers. Her experience as a woman in tech and product expertise has been instrumental in helping me to develop my communication style and evolve my decision-making.

     

    Joy fosters a data-driven approach and is willing to go the extra mile, making her a valuable enable-supporter! Thank you.

    — Gabriella Tussolini, CPO & Co Founder - WaveMakers

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    "I have worked with you, Joy, in Nike and PVH, both. We have worked together very closely in most of the Product teams, and I must say that Joy, your comprehensive product expertise makes you as one of the strongest Product Management leaders I have met so far.


    I proudly say that you have been a great Inspiration for me and for many Product communities that I have seen. You are an asset for any organization.

    — Pratichi Gupta, Head of Agile, PVH

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    Interim & Fractional Leadership

    Looking to navigate transitions, scale challenges, or unforeseen circumstances effortlessly? I've got your back and can get you onboarding in no time! As an Interim Leader, I swiftly bridge gaps caused by sudden departures or extended leaves, ensuring continuity in managing product and digital transformation initiatives.

     

    I also offer ongoing, part-time leadership support tailored to your needs, leveraging my extensive experience to drive your efforts without the need for a full-time commitment.

     

    Ready to address your digital leadership challenges with confidence? Let's connect and discover the ideal solution for your organization.

     

     

     

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    Product Management Coaching

    You'll get:

     

    - Personalized Coaching where I go beyond just guiding questions. You will receive actionable
    advice and mentoring tailored to your unique career path.

    - Hands-On Experience: We will look at your working context and find ways to
    implement practical insights and strategies that make sense to your specific situation.

    - Career Advancement: Whether you're starting out or aiming to advance, this program equips
    you with the skills and confidence needed to succeed. There will be as much mindset as product work.

    Or as my coachees like to call it, product therapy ;-) 

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    Consulting

    TRIPLE R Program. A structured approach.

     

    Research - to understand your current state

    Reframe - to strategize the improvements

    Reignate - to install your product operating model

     

    One size never fits all, and SCRUM or SAFe frameworks are not enough to enable your digital & product teams to be high performing and knowing the right next thing to build. Revolutionize your approach to product management and digital transformation with our innovative three-step program, designed to transcend traditional methodologies.

     

    With our program, you'll not only streamline operations but also unlock new pathways to success, ensuring sustained growth and competitiveness in today's dynamic market landscape.

     

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  • GET IN TOUCH