Services | Digital Joy

Product Management Coaching

For PMs who want to operate at the next level

I've led product organizations at Nike and PVH, and coached over 40 product professionals from individual contributor through to VP level.

This isn't generic career coaching. It's specific, tactical guidance from someone who's actually done the job—and continues to do it as fractional Head of Product.

What makes this coaching different: I review your actual work. We look at your roadmaps, your stakeholder strategies, your decision frameworks. We role-play the difficult conversations you need to have. You get frameworks I've used and tested at Nike, PVH, and across startups in ecommerce and FinTech.

Not theory. Not just guiding questions. Real feedback from someone who's been in your seat and knows what works in your industry.

You'll get:

Personalized Coaching — I'm a trained co-active coach who goes beyond powerful questions. You will receive actionable advice and mentoring tailored to your unique career path.
Hands-On Experience — We will look at your working context and find ways to implement practical insights and strategies that make sense to your specific situation.
Career Advancement — Whether you're starting out or aiming to advance, this program equips you with the skills and confidence needed to succeed. There will be as much mindset as product work.

Or as my coachees like to call it, "product therapy".

Coaching Programs:

Clarity Session

€280

Single 90-minute session to get unstuck on a specific challenge

Thinking Partner

€600/month (excl. VAT)

For leaders who don't need a program; they need someone in their corner, on call.

Two sessions a month, no set agenda. You bring what's live (the decision you're sitting on, the conversation you're avoiding, the strategy that isn't landing) and we work it. Between sessions, I'm a message away. For senior product leaders and founders who've either done the deep work or don't need to, and want a sharp, trusted partner who already holds the context.

Not a course. Not a sprint. A standing relationship.

2 × 60-min sessions per month
Async access between sessions (reply within one business day)
3-month minimum, then month to month

Strategic Accelerator

€1,500

6-week program with weekly sessions for targeted growth

Leadership Intensive

€2,000

12 sessions over 6-month comprehensive program for first-time product leaders

After 3 months, you'll have:

Personal roadmap for the next level (with specific gaps closed)
Frameworks tested in your real work context
Confidence in difficult conversations (practiced, not theoretical)
Decision-making system that scales

Book a Free Consultation →

Joy Adamson on stage presenting the three lenses: organisational reality, human dimension and communication technique

Speaking & Workshops

Keynotes, talks and team sessions on product leadership

Product people are trained in frameworks. Very few are trained in how decisions actually get made in their company, and that gap is where good ideas stall.

I speak at conferences and run sessions with product and leadership teams. The material comes from running product at Nike, PVH, Backbase and startups, and from the product leaders I coach every week.

Signature talk

Influence that works

A three-lens framework to get your organisation to actually listen.

Organisational reality, the human dimension and communication technique: how decisions really get made, what the people across the table fear, and how to frame your case so it lands. Sales-led, tech-led, budget-led or visionary-led, every context needs all three.

Joy Adamson presenting the opening slide of Influence that works — Influence that works, productowner.nl

Joy Adamson on stage, smiling and pointing to a slide — Reading a tech-led organisation

Formats

Conference keynotes
In-company talks
Workshops with product and leadership teams

Get the Three Lenses slides

Leave your name and email and get the full Influence that works deck.

Book Joy for your event →

Interim & Fractional Product Leadership

I run product. Not advise from the sidelines.

Right now, I'm fractional Head of Product at Twelve, building their product organization from scratch and reporting directly to the CEO.

Previously, I was Head of Product at PVH (managing 70+ people, driving €96M in peak revenue) and Lead Technical Product Manager at Nike EMEA (accelerating supply chain planning by 50%).

When you hire me as interim or fractional leader, I don't consult or advise. I own it:

I make product strategy and prioritization decisions
I manage your product managers and run leadership meetings
I build roadmaps and present to your board or exec team
I design the operating model and install it with your team

Not consulting. Actual product leadership, available part-time or full-time.

Investment

Part-time (2–3 days/week)

From €10,000/month

Flexible based on scope and company stage

Full-time interim

€25,000/month

For senior roles at CPO / VP Product level

Rates adjusted for company size, team complexity, scope of responsibility, and social impact organizations (reduced rates available). Minimum engagement: 3 months. Typical engagement: 6–12 months.

What You Get:

Flexible engagement (2–5 days per week)
Hands-on leadership (not just advisory)
Knowledge transfer to your team
Strategic planning and execution
Team building and coaching
Stakeholder management

Let's Discuss Your Needs →

How I can help